Executive Summary

For the water sport adventurer, we will offer private, crewed, yacht charters. These charters will be on a 60-75 foot yacht, accommodating up to six guests for weeklong cruises and 25 guests for daylong party cruises. Guests will enjoy island hopping in the Caribbean, water-skiing, scuba diving, deep-sea fishing and relaxing... All on their own yacht.

The yacht will be based in Florida, offering high-end charters to Caribbean destinations such as St. Lucia, Nassau, and other islands.  The vessel will be capable of sailing anywhere on the planet, exotic charters will our specialty. As the Atlantic hurricane season arrives, charters will continue on the Pacific after a profitable cruise through the Panama Canal.  Ultimately offering global circumnavigation tours, where guests can pick specific legs of the voyage.

The current sailing charter business offers everything from crewed trips to "bareboat" charters.. The market is exploding with new customers.  Rates range from $15,500/wk. to $2,500 for a daylong party cruise.

Marketing will include print advertising, aggressive Internet ads & auctions, regional and through strategic alliances.