|
*THE FOLLOWING BUSINESS PLAN IS FOR INFORMATIONAL
PURPOSES ONLY. THE BUSINESS PLAN DOES NOT REPRESENT
SOLICITATION FOR SALE OF UNITS OR SHARES IN Any
Company.
EXECUTIVE SUMMARY
The Calcutta Auction for PGA Tour Events will commence in
June 2001, whereby the individual players or group of players of each event will
be auctioned over the Internet to the highest bidders.
Each bidder will have established, in his name from an offshore domicile,
an account funded via wire transfer or credit card.
The owners of the winning bids for the top four
players or fields will receive payouts from the pool (total monies from all
auctions) as follows:
|
Player's
Position in Tournament
|
Percentage
of Total Pool (US$)
|
|
1st
|
35%
|
|
2nd
|
25%
|
|
3rd
|
15%
|
|
4th
|
10%
|
The auction for the month of May will be a dry run to
evaluate the software and fine-tune the criterion for the auctioning process.
|
Dates
|
Tournament
|
|
|
U.S. Open Championship
|
|
Jun 18-24
|
Buick Classic
|
|
Jun 25-July1
|
Canon Greater Hartford
Open
|
|
Jul 2-8
|
Advil Western Open
|
|
Jul 9-15
|
Greater Milwaukee Open
|
|
Jul 16-22
|
British Open
|
|
Jul 16-22
|
B.C. Open
|
|
Jul 23-29
|
John Deere Classic
|
*See Table 2
on page 8 for full 2001 PGA Schedule
The Calcutta Auction site under development will have the
domain name of www.golfcalcutta.com
and will be managed by ________. This
site (English Version) will be fully developed by June of this year.
The Japanese version will follow shortly thereafter.
LEGAL FACTORS
The Calcutta Auction for golf has been in existence for
many years all over the world. In
the State of Nevada, Calcutta Golf Pools are not considered gambling and
therefore not regulated by the Gaming Commission, unless operated by a licensed
casino in which case they are regulated. Licensed Casinos will be regulated
in this activity. Many US investors
have been of the incorrect belief that online gaming is illegal, or soon may be.
This is not the case. Online
gaming is legal, licensed, and welcome in many areas of the world.
Australia became the primary first-world country to legalize online
gaming and Europe, Asia, and South Africa have followed.
The US has many more Internet users but the rest of the world is rapidly
catching up.
In the US there has been a wait and see attitude as far
as online gaming is concerned. Technically,
the Justice Department has been arguing that it is illegal under some rather
broad far fetched laws concerning wire transfers and the like, but there are no
laws in any state in the US stating online gaming is illegal.
US lawmakers have taken some steps, but the net result has proven futile
in banning online gaming. In July
2000 the House of Representatives defeated a bill that would limit online
gaming, and the passage of future legislation in the US looks unlikely.
The New Jersey Gaming Commission has indicated that online gambling is
here to stay and is looking very seriously at ways to regulate the industry
rather than ignoring the fact that people are gambling online from the United
States. The State of Nevada has a law before its state legislature that may
legalize online gabbling in some form.
GROWTH MARKET WORLDWIDE
The Online Gaming Industry is growing extremely fast
worldwide. Sport’s gaming is
growing even faster. One-company
Online Gaming Systems (Symbol: OGAM) revenues grew 7,000% in the first quarter
of 2000 from a year earlier results. So,
even if there were a ban on online gaming in the US, there are companies
experiencing dramatic growth on a worldwide basis.
Internet gaming has the potential to reach over
$100 billion per year from the 1999 level of $1.2 billion currently projected to
grow to $10 billion in 2002. According
to Jason Ader, Bear Sterns managing director and gaming analyst, E-gaming is
ready to explode. Over the past few
years the number of e-gaming sites has grown to over 650 and that number is
climbing daily. Another indicator
is the growth of Casino Online Publications.
Online versions of these may be found at www.casinoplayer.com,
www.strictlyslots.com, and www.pokerdigest.com.
.
PUBLIC COMPANY OPPORTUNITIES
Other companies that trade in the US market are Global
Intertainment (Symbol: GGNC), Starnet (Symbol SMNN), Dotcom Entertainment Group
(Symbol DCEG) and Total Entertainment (Symbol: TTLM). Most of these companies are trading at 50% - 90% off their
highs for the year due to the “DOT COM OVERVALUTION and RETRENCHMENT” and
the fear of regulation from the US Justice Department, which should not affect
these stocks over the long run and offers many attractive opportunities to
acquire one of these public companies.
One
stock that has fallen from $40 to $0.06 is Virtual Gaming Enterprises (Symbol:
VGAM) has been recently recommended as a stock with strong growth potential.
VGAM operates 18 virtual casinos.
GENERAL OPERATIONS
The database, software, and auction control center will
function from a cluster of high-performance file servers located in a highly
secure location with redundant backup, including alternative power. Using a
cluster system, the servers will have an uptime of approximately 99.9% making
them highly reliable and available even with heavy demands.
State of the art web server, database, and auction management software
have been custom designed and are being utilized.
Start up costs is detailed on page 5 as well as ongoing costs and
expected revenues.
The owners of the winning bids for the top four players
or fields will receive payouts as follows:
|
Player's
Position in Tournament
|
Percentage
of Total Pool (US$)
|
|
1st
|
35%
|
|
2nd
|
25%
|
|
3rd
|
15%
|
|
4th
|
10%
|
|
Total
|
85%
|
Golf Calcutta, Inc. will retain 15% of the pools as
revenue and to cover operating expenses and marketing promotions.
MARKETING
The four basic methods of marketing and promoting the
Calcutta are via an affiliate program with golf professionals around the world,
advertising in publications (e.g. “Gambling
OnLine”, which is published from Kennesaw, GA), target e-mail opt in lists,
and search engine optimization. The Golf Professional program will offer to golf
pros a financial incentive based upon the amounts wagered by each pro’s member
golfers, who open an account on our web site. Our initial goal is to establish
500 golf professionals with each introducing 5 accounts for a total of 2,500
auction participant’s in the early stages of our operation.
Our auctioning techniques will develop from our initial
learning experiences. For example, at the onset, the ranked money winners may be
auctioned as follows. The first 30 top money winners auctioned individually, the
next 4 auctioned as a field (a group), the next 10 as a field followed by the
next 16, 20, 24 and then the remainder of players in a final field. This
produces 36 entries in the pool.
|
|
Calcuttas
|
|
Revenue
Totals
|
|
|
Basic
|
Gold
|
Platinum
|
|
Tournament
|
Annually
|
|
Avg. Play (US$)
|
$400.00
|
$1,000.00
|
$3,000.00
|
|
|
|
|
Total Pool (36 x Average)
|
$14,400.00
|
$36,000.00
|
$108,000.00
|
=
|
$158,400.00
|
$8,870,400.00
|
|
Winner Payouts
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
1st (35%)
|
$5,040.00
|
$12,600.00
|
$37,800.00
|
|
|
|
|
2nd (25%)
|
$3,600.00
|
$9,000.00
|
$27,000.00
|
|
|
|
|
3rd (15%)
|
$2,160.00
|
$5,400.00
|
$16,200.00
|
|
|
|
|
4th (10%)
|
$1,440.00
|
$3,600.00
|
$10,800.00
|
|
|
|
|
|
|
|
|
|
|
|
|
House (15%)
|
$2,160.00
|
$5,400.00
|
$16,200.00
|
=
|
$23,760.00
|
$1,330,560.00
|
STATISTICAL DATA
Arrangements have been established to download and update
our statistical file each Monday with the most recent changes to the top money
leaders list. The statistics and biographical data for each player will also be
tracked. This procedure has been automated to eliminate errors in data entry and
reduce time.
2001 PRO-FORMA PROJECTIONS
|
Startup
Costs
|
|
|
Software Development
|
$249,500.00
|
|
Hardware Costs
|
$60,225.00
|
|
Graphic Arts
|
$30,000.00
|
|
Total
|
$339,725.00
|
|
|
|
|
Annual
Budget
|
|
|
Net Revenues (56 Tournaments)
|
$3,991,680.00
|
|
|
|
|
Startup Costs
|
$339,725.00
|
|
Servers & Bandwidth
|
$220,800.00
|
|
Gaming License Fee (if necessary)
|
$100,000.00
|
|
General & Administrative
|
$480,000.00
|
|
Transaction Costs
|
$931,392.00
|
|
Advertising and Promotion
|
$750,408.00
|
|
Total Costs
|
$2,822,325.00
|
|
|
|
|
Net Cash Flow
|
$1,169,355.00
|
COMPETITION
Of the 650 or so gambling sites on the web, none were
found to offer the “Calcutta” style of gaming so many golfers are familiar
with. Instead, a few of the sites
offer pari-mutuel betting for the top 10 or so ranked players.
Most online gaming sites are focused on other sports and do not offer
gaming in golf. Also, most sites
are casino sites offering many types of gaming including cards, java based games
and pari-mutuel betting. None are specific and focused on the golfing industry.
FUTURE EXPANSION
Table 1. Sample screenshot from GolfCalcutta.com
website
Table 2. The Events Scheduled for the 2001 PGA Tour
|
Date
|
Tournament
|
Date
|
Tournament
|
|
Jan 1-7
|
Accenture Match Play
Championship
|
Jul 2-8
|
Advil Western Open
|
|
Jan 8-14
|
Mercedes Championships
|
Jul 9-15
|
Greater Milwaukee Open
|
|
Jan 8-14
|
Touchstone Energy Tucson
Open
|
Jul 16-22
|
British Open
|
|
Jan 15-21
|
Sony Open in Hawaii
|
Jul 16-22
|
B.C. Open
|
|
Jan22-28
|
Phoenix Open
|
Jul 23-29
|
John Deere Classic
|
|
Jan 29-Feb 4
|
AT&T Pebble Beach
National Pro-Am
|
Jul 30-Aug 5
|
The International | | |